The brand name has its origin in this true history of overcoming adversity and sacrifice, with Dª María, whose efforts turned the small confectionery shop into a well-known business, in the central role. Such was its success that customers themselves were unknowingly the creators of the brand name as they kept going to the confectionery shop to purchase the widow’s (in Spanish, “de la viuda”) sweets. The brand “La Confitería Delaviuda” has kept to its roots and now has a clear mission: becoming the leading brand of select confectionery.
In 1905, Antonio Monerris, from Monerris Planelles family, created the brand that would later be famous worldwide: El Almendro. Thanks to their investments on infrastructure and their good management, the brand quickly positioned itself as leader of the turron field in Spain. Today, this brand is a symbol and a must for the Spanish Christmas thanks to its advertising campaign.
A newly established brand, specializing in the manufacture of cereal bars, is the new business option of Delaviuda Confectionery Group, which will operate in the food sector producing and marketing different varieties of cereal bars.
Artenay Bars is a reputable brand in the business of the elaboration of all kinds of bars and crunchy muesli for private label.