The Department of Innovation of the Group observes and analyses all the consumer behaviour and habits, which allows us to innovate and develop new products taking into account our customers’ preferences and our consumers’ tastes.

Delaviuda Confectionery Group has a strong R&D department which consists of professionals dedicated to updating and continuously improving our production processes, with particular emphasis on the quality and safety of our food.

Thus, throughout this year, the Group has developed its R&D activity around:

Creation of a R&D centre

One of the cornerstones of Delaviuda Confectionery Group is innovation. Therefore, one of its most ambitious plans is the creation and construction of an R&D centre at its facility in Sonseca. This project will help the Group make its business grow, because thanks to its commitment to research, Delaviuda Confectionery Group will analyse the behaviour of new ingredients, products and markets in order to develop truly innovative products able to meet the changing needs of the market, so that it can cover all consumer tastes and satisfy the most demanding palates.

Minimizing the “Time to market”

Much of our efforts and innovation projects are aimed at minimizing the “time to market”, allowing us to ensure that the product reaches the market not only in time but also in perfect condition. Therefore, at a resource level, we have integrated and sized the structures of our two companies, located in Artenay and Sonseca, in order to achieve greater efficiency and better coordination.

Business diversification

Until recently, most of our products had a seasonal period of life linked to the Christmas time.

Delaviuda Confectionery Group in its quest to free production from seasonal constraints has invested heavily in business diversification and has entered market niches which were unknown for the company. So, last year, after investing in machinery for chocolate processes, one of the strongest plans of Delaviuda Alimentación consisted in expanding the range of chocolate products with such products as chocolate bars or chocolates.

New products

Delaviuda Confectionery Group has opted for launching new products for which our maintenance team needed to make significant changes to the line, which enabled us to manufacture products involving attractive and innovative concepts.