Madrid, January 28, 2021.–Delaviuda Confectionery Group, a leading company in the nougat and confectionery sector, will host a virtual event from February 1 to 5 to present its catalogue including all its novelties to the international markets. To live the online experience, users can register in advance through the following link:
For the first time in their almost 100 years of history, the group’s Delaviuda and El Almendro brands will take a further step in their digitization process by creating a 360º virtual space. Such proposal will equip both brands with an interactive platform to showcase their range in an attractive way, via virtual shelves displaying the new launches, short videos on the group’s history and product values and virtual rooms to meet one-to-one with existing partners and new prospects alike.
Internationalization, one of the three great strategic challenges of Delaviuda Confectionery Group
Internationalization is one of the strategic axes for the Group, with international sales through its different business units currently accounting for 52% of its total turnover.
“At Delaviuda Confectionery Group we are committed to innovation in a transversal way. For this reason, we have decided to once again be pioneers and adapt to current circumstances, using digitization to release our novelties to the international markets, trusting they will be received successfully “, says Francisco Rodríguez Flores, General Director of the Brands Business Unit at Delaviuda Confectionery Group.