The Christmas season comes and with it our gastronomic habits are modified. The nougats return to the shelves of supermarkets and our houses, but to what extent are these sweets still important to Spaniards? To find out this and other things, Delaviuda has carried out a study among Spaniards to learn about their gastronomic habits at Christmas.
The truth is that Christmas sweets arrive at our homes sooner than expected. 80% of Spaniards consume nougat outside the Christmas season, according to the data collected in this Delaviuda study. 43% recognize starting in October, when nougats reach major distribution points and some (14%) resist until early December.
According to this study, most Spaniards (82%) doesn’t conceive of Christmas without nougat at family gatherings. In addition, this Christmas candy is also the favorite for most (69%), followed by powders (16%). Among the nougat varieties preferred by the respondents we find the chocolate nougat in the first place (43%), followed by the soft nougat (23%) and the hard nougat (14%).
Innovating with the usual nougat
Eating nougat at Christmas is as ingrained as taking the twelve grapes on New Year’s Eve. However, the ways we have to consume it are beginning to change. The new formats and flavors of nougat that are beginning to be available on the market arrive to adapt to the new ways of life of the Spaniards.
Traditional nougats remain the main protagonists, the study reveals 47% of Spaniards consume between 5 and 10 tablets on average per family every Christmas. The study also reveals that in Spanish households there is still room for innovation: almost half of respondents recognize giving opportunities to new products, flavors and formats.
When it comes to spending, 41% of respondents say they spend virtually the same every year and 1 in 4 say that it is more than 30 euros that they invest in nougat every Christmas. Most (30%) spends between 10 and 20 euros. However, 35% of participants in this Delaviuda study acknowledge having increased their spending in recent years due to the introduction of new varieties on the market.